What About the Coffee Farmer?

Written By Holly Blackman

The sad, traditional path of a coffee bean dollar

  • $0.10 goes to the farmer
  • $0.25 goes to the "cayote" for transport
  • $0.20 goes to the exporter/shipper
  • $0.45 goes to the roaster or local shop

              And the farmer stays poor.

That is why at Enderly we are intentional about our beans. For one of our beans, we have chosen to partner with the Leivas family, whose mission is "to aid and enrich the lives of coffee growers in Guatemala by turning modest profit into great works of compassion".  The Leivas make a way for small farmers to find a market in the largest economy in the world by finding customers for their product. They sell directly to the public, cutting out the middle men, so they can give back to the farmers and their families.  They also sell to us, Enderly Coffee, having the same results.

So, this Thanksgiving, Christmas, Hanukkah, New Years, we hope you'll join us with intentional, missional purchasing because our dollars are all supporting something, but what? To buy our Guatemala Leivas beans now and help a farming family, click below, or share this info. to spread the word.

A note from Geovanni Leiva, "Leiva's mission is to break cycles of poverty and give hope where there has never been before. We do it by locking arms with coffee lovers and like minded people. Tony Santoro was one of the very 1st people that said yes to our call to join our Familia. Through our partnership, we have been able to provide clean water, fund a school and build homes for single moms. Our future depends on more partnerships like this. Thank you Enderly Coffee for choosing Leiva's!"

We're All About That Buzz, 'Bout that Buzz, No Worries!

Written By Holly Blackman

You may be thinking about how much Halloween candy to buy for tonight, so you're not that house who turns off the light by 7 pm, or perhaps, you're drawing straws with family members to see who'll cook the bird this Thanksgiving. And chances are, whether you're ready or not, that your work is all abuzz with holiday planning.

What to give clients?

Harry & David? (I suppose if they're 70+); Ornaments? (They have enough and more that never leave their attic!); Ghiradelli & Lindt chocolates? (Maybe, but I suggest our Guatemalan - Leivas blend!) Who doesn't enjoy a gift that supports others filling their cup on a cold morning or a bag of roasted beans from a local company who gives back to the community? Plus, you can use your own logo to market yourself while gift-giving! Contact Tony here to learn more.

Or maybe corporate gifts aren't your thing, and you're thinking more along the lines of personal gifts. 

I loathe the 1 million who told creditcards.com that they're already finished Christmas shopping (uh!) or even the 34 million people who have already started! If you're a planner and need a gift your boss'll enjoy, your son's preschool teacher will savor and your next door neighbor will also use every day, than besides the obvious choice (toilet paper!), Enderly Coffee is the way to go. 

Probability is on your side that it won't be re-gifted because 83% of Americans (according to the National Coffee Association) drink coffee, and how many more keep the divine beans on hand for guests (hello holidays!!)? The odds are in your favor and speaking of favor, what better party gift at a holiday party or served as pour overs at a holiday breakfast? Go big or go home! Your guests will leave with a different kind of buzz - one that'll give them the energy to finish that Christmas shopping, and to finish shopping, alas, we must begin... 

Coffee = community, and Goodwill is serving both at Community Table Bistro.

Written By Holly Blackman

There aren't a lot of places in Charlotte where you see strangers sitting together at a custom-hewn table, unless they have beers in hand. Goodwill Industries of the Southern Piedmont has created a sans-alcohol community space on their new Goodwill Opportunity Campus down Wilkinson Boulevard, and what better way to foster conversation than over a cup of coffee, Enderly Coffee in fact. We are proudly served at the Community Table Bistro starting at 6:30 am - 5 pm M-F. This is Goodwill's new venture into fostering community in a food desert, creating and training individuals for jobs, and creating a common space for people to get to know others in a laid back, low-key spot. Charlotte's in need of community conversations, and this is neutral ground.


Andrew King, former owner of High Cotton Catering and Hotel Charlotte Restaurant, was challenged last February with opening a bistro on Goodwill's new campus located in a food desert. The Bistro has multiple missions - to offer a range of options for veggies and to be affordable. King nailed it! Not only does the Bistro offer veggies galore, but he orchestrated it where they make nearly everything from scratch and grow their own herbs on site with no items priced over $7.99. Sounds to good to be true, right?! Get this - When Andrew was researching coffee companies, "It only made sense," he said when he found out that Enderly was located in the same neighborhood as the former Goodwill Career Development Center AND when, "I heard Tony tell his story, I knew that was who we were going to work with." 


I actually ran into a lady at the Bistro who was filling her travel mug with Enderly. She is a Goodwill employee and told me, "I have five kids, and I have never in my life liked coffee, but I come down here every day. I HAVE to have THIS coffee! Tell them they're doing good!"


You may have the urge to fill your cup too, and if you're near the airport, West End, or want to go shopping or snag a delicious meal for under $8 (did I mention that everything is done in house from scratch and is divine), stop by the bistro or schedule a meeting there. It is full of light and space to spread out. There are also meeting rooms to rent and plenty of space for co-working. The steel cut oats are to die for and their sides are served in eclectic teacups, the wall decor, all donations, yet it fits.


Goodwill strives to be a good steward of everything donated. Their GW Boutique and donation center on site help to fund their Job Resource Center where career coaching is offered for anyone, yes, ANYONE.  Goodwill is known for their stores, but their most important key areas are: job training, job placement and job creation. 

Who knew they have a Goodwill University with a hospitality and tourism training program, construction division (you can hire their team), multiple spaces for skills development? It blew my mind to find out that in 2015, Goodwill Industries of the Southern Piedmont provided job training and employment services free of charge to 12,000 individuals and placed 1,500 job seekers in local jobs!! Enderly is a proud partner of Goodwill's Community Table Bistro and aligns with the mission of helping people jump into the job market. So, let others know of the opportunities and when you're in need of Enderly, stop by for breakfast or lunch.

Want to support? 

  1. Stop by for a visit, some coffee, some food, some clothes... 
  2. Pick up a bag of Wilson's World Coffee (a collaboration with WCCB's Wilson's World and Goodwill industries.  A portion of each bag sold goes back to support the efforts of Goodwill Industries of the Southern Piedmont). You can purchase these online or at any of the following locations.  Rhino Market and Deli, Common Market, Joes Doughs, Tip Top Market, and Healthy Home Market in Plaza Midwood.

Joe's Doughs and Hart's Soda Shop Ice Cream

Written By Holly Blackman

Who doesn't love a good cup of coffee with a donut, right? Especially when the donut includes bacon, pecans, you name it!! Joey Pepe thought so, and it only made sense to pair the best donuts in Charlotte with the best coffee. Joey started Joe's Doughs in his kitchen, much like Tony did with Enderly. When I asked Joe's Doughs' Manager Jaclyn Parzygnot why the partnership made sense, she said, "we both know what it's like coming from nothing, building our brand(s) together. We both understand how difficult it is starting from home and we started the same way, have some of the same ideals, want to make the community better, help local businesses and do something we love to do. Plus, he makes damn good coffee."

We couldn't agree more! Joe's Doughs' mission to provide our community with donuts made with only the finest ingredients, frying donuts in small batches every hour, making sure you get only the freshest and most delicious donuts around is something we believe in. They went from a pop up shop for two quick years to brick and mortar at 1721 North Davidson (next to Abari Game Bar), and Enderly is rooted and committed to making sure their donuts are only paired with the best cup of Joe (get it?! :) aka - Enderly.

Grab a Joe's dough to go, maybe on the way into work. Even better, grab a whole box of them because they've now perfected their production line to have enough for the masses who have already started frequenting this local donut hole that just opened this summer. If you bring in your Enderly coffee mug, you get half off a cup of Enderly (just a pro-tip - consider yourself in the know, and find us at Joe's!)

Donut Ice Cream Party Summer 2016 - Two of Charlotte's best sweet spots (Joe's Doughs and Hart's Soda Shop) will offer four specialty donuts and four specialty sundaes combined.  

 

Sustainable Saturday - You are Invited to The Barn

Written By Holly Blackman

Peruvian coffee caught Leslie Dwyer's eye outside of Healthy Home Market, taking her back to when she studied in Peru, so she decided to stop and talk to Tony. Once she learned more about Enderly's efforts in West Charlotte and found out Enderly Coffee could provide whole bean decaf coffee that is processed without chemicals, needless to say, the partnership was in the bag! She knew she wanted Enderly to be a part of the Sustainable Saturdays she was planning in The Barn, a 1700 square foot building serving as a grassroots version of a community center (a desperate need in Plaza Midwood!)

Pure Pizza owner Juli Ghazi, who earlier this year made national news when a picture of her letter to customers regarding unisex bathrooms went viral, had the vision for Sustainable Saturdays to include local vendors committed to sustainable practices. In steps Leslie, whose background is public finance and small business development, and she's making it happen every Saturday from 9 am - Noon. Sustainability is thrown around as a buzz word, much like organic, but Juli outlines what a comprehensive Sustainable business looks like in her philosophy on the website. Like Pure Pizza, Enderly Coffee is intentional about our business model, aspects from employee treatment, waste, to the types of coffee we import, etc., so it was a natural fit to be a part of the Sustainable Saturday movement with the other following friends. Here's a brief intro:

  • Central Food Hub - Importer of fresh, local produce and honey from all local farms whose practices are sustainable. Did I say local?! Pat Farrell has wonderful relationships with local farmers as she assures organic, sustainable practices are being used on each farm sending delicious strawberries, greens, you name it, to the barn. 

  • The Gateau Baking Company - Check out their Facebook page to see their beautiful, mouthwatering creations! 

  • VivaRaw- Juicer whose website calls them, "The New Milkman”. 

  • Joe's Doughs - They will be making appearances throughout the summer, stay tuned to their social media for their popup schedule.

  • Live Music will be there to entertain.  Leslie is always looking for local musicians who want to break in on the Farmer's Market Music Scene.

  • The Underground Truffle - The neighborhood's favorite chocolatier who handcrafts dark chocolate bars and truffles, infusing some with dried fruits and nuts, and after you check them out, no need to keep them a secret.  They're willing to go "above ground" with it like the Unbreakable Kimmy Schmidt!

  • Kids activities are planned every weekend that so far includes Kids yoga - by Kim Bogert of Grow Kids Yoga, Kids Gardening by Bobbie Mabe of Growth Through Gardening and teen entrepreneur training by Janaya Jenkins. Follow Pure Pizza's Facebook page to what's planned for each weekend! (The sack race that broke out in a pile of coffee bean bags donated by Enderly for art and gardening projects wasn't on the calendar.)

...the best part is all of our new friends are even cooler in person, so come meet 'em! Start a new Saturday morning routine, and instead of cartoons and commercialized coffee, head to the barn for a fun way for your kids (fur babies included) to start the day, a sweet treat and produce for the week AND a real cup of coffee from Enderly Coffee because as Juli states on Facebook, "Coffee makes [people] feel like [they] have [their] life together." See ya Saturday!

 

Love at First Slurp, Freal...

Hey y'all, we sample so many coffees here at the shop.  It's sort of like Christmas... You receive a sample (likely in the mail), heat your water, grind it into the cupping bowl, sniff sniff sniff, pour in the water, wait, sniff, wait, eventually you get to break through the "crust" with your spoon, clean off the grounds and foam, and finally slurp on this coffee with great anticipation.  The amazing thing is that this coffee was likely touched by a number of hands at origin: picked, processed, packaged, shipped, etc. and has traveled halfway around the world to your cup (or bowl in this case).  

I've never been halfway around the world, but daily I get to experience the fruit of the labor done on a different continent than mine.  Mind Blown!  This process described is called "cupping" and is a formal "tasting" procedure us coffee nerds use to see what is in this bean.  

To be honest, 95% of the time when "cupping" I take that long awaited first slurp only to be let down.  Either it tastes just like many other coffees I've tried or there is just nothing that stands out in the slurp.  Well in the case of this Brazil Daterra Villa Borghesi, the first slurp was interrupted (a welcomed interruption) with a unique sweetness followed with an aftertaste of cocoa, sort of like drinking a hot cocoa made with authentic chocolate.  

 I worked on this profile to help pull out a balance of flavors here and am so excited for you to try this in your cup.  Take a taste and let us know what you think.  When you love it, tell your peeps about it.   We always appreciate a good referral.  Share your coffee rituals on our Social Media and as always, #loveyourbeans!

We love you and appreciate everyone of you.  

Tony Santoro

Head Roaster

2015 Highlights, in the books...

#LoveYourBeans #DrinkWithaMission

Grateful for the year we had.  This is just the beginning.  We dreamed of the impact we could make.  We dreamed of our first hire.  We dreamed of having our own space, maybe even our own coffee shop...  

WE COULD NOT DO THIS WITHOUT YOU!

From Tony, Becky, and Marquell...  THANK YOU!


2015 Highlights

  • Provided 194 hrs of employment within from the Enderly Park Neighborhood
  • In partnership with Kinfolk Coffee, helped to provide another 250 hrs of employment with coffee kiosk
  • Distributed just shy of 10,000 lbs of fresh, locally roasted coffee
  • Increased production/revenue over 3x from 2014
  • Added 24 new clients who proudly carry or serve Enderly Coffee
  • Continue to support Project 658 Feeding Project’s efforts
  • Moved into our own roasting facility
  • Tony transitioned to full time

Partner Spotlight: Green with Envy - #PlazaMidwood Gift Stop

At Enderly Coffee we get to work with businesses all across Charlotte. We think our partners are great, so it feels selfish not to introduce them to you, too! Our very first Partner Spotlight is on Green With Envy, a Plaza Midwood boutique where local is the name of the game and “necessary luxuries” aren’t hard to find. 

If you’ve ever driven down Central Avenue, you’ve probably noticed Green With Envy.

Located in the Shoppes at Eleven-Eleven (1111 Central Ave., Suite #200), Green With Envy opened its doors to the Plaza Midwood neighborhood in 2003. Co-Owner Tina Nardoci said she knew from the beginning that the site would be a great fit for the business. 

“It was just an old burned out building at the time, but it was fabulous,” she remarked. “You could see the potential!”

In the 12 years since, Green With Envy, which Nardoci owns alongside her sister, Barbara, has become a neighborhood staple. Today Nardoci’s knack for spotting potential still comes in handy: she helps curate the boutique’s unique selection of merchandise.

Green With Envy carries a wide array of products, from clothing and accessories to home goods and greeting cards. Don’t miss the section for kids in the back! Throughout the store there is an unmistakable Queen City flair - green tags signify which products were created locally.

Thanks for supporting Enderly Coffee, Green With Envy. We’re honored to be a part of the shop!


Get to know Green With Envy Co-Owner Tina Nardoci:

What motivates you to run this business?

It’s the art of it! [Running this business] replaced what I was doing before, which was sculpture. Figuring out where to put stuff, it’s fun. This store is art!

(Nardoci built all of the store’s product displays herself, and the sculptures near the front door of the shop are her work. We laughed about how important it is to lay out merchandise in an organized and aesthetically pleasing way. Her words: “If you can’t see what’s available, you can’t buy it!”)

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If you could go back and give yourself one piece of advice before starting Green With Envy, what would it be?

Take a class! Instead of learning everything the hard way, take a class in it. There is so much to learn, and it’s so much easier when you’ve got somebody who can tell you what to do.

 

What do you love most about Charlotte?

 I love the way it grows. In the mid-80’s Charlotte was a very gray place. Now it’s very colorful – the buildings, everything. It just exploded. It turned into a great place to live!

 

If you were given $1,000,000 today, what would you do with it?

 Well, I don’t need a million dollars. You can’t take a million dollars and not help people with it. I’d give it to Hospice and WFAE.

 

How do you take your coffee?

With cream and sugar, and I like my cream a little shaken. I use cream from a carton, but if you shake it up really hard it’s like whipping it a little bit!

 

Written By: Ashley Sullivan

 

 

"Gifts That Give" Guide - QC Edition

A Local, Generous Holiday Gift Guide

If you’re a supporter of Enderly Coffee’s mission we’re willing to bet that you already place a high value on socially conscious shopping. We think picking gifts with purpose is a terrific way to honor the spirit of the season, so we’d like to shout out a few fellow Queen City businesses committed to turning your dollars into hope for others!


Fashion & Compassion

Fashion & Compassion is a jewelry and craft shop committed to employing women who have escaped trafficking, prostitution, addiction, and other horrific abuses. In addition to offering hope to the women they employ, F&C donates the proceeds of your purchases to 18 other worthy ministries. Do yourself a favor and grab a tissue before watching the short video on F&C’s homepage.

Address: 1717 Cleveland Avenue


Upcycle Life

Upcycle Life is committed to two main ideas: being a powerful force for change in the region’s environmental sustainability and helping those in our local community who are most in need. An interesting bag from Upcycle is sure to start a conversation wherever the owner carries it!

Address: 3646 Central Ave. inside Project 658 Building


Give Fifty One

Give Fifty One began when founder Alexander Greer realized the 10-year-old Charlotte child he was mentoring was homeless and helping to care for his younger siblings. Locally, Give Fifty One partners with organizations already working to help children in need. Globally, they sponsor the costs of education for students who require financial assistance. Check out the unique wristwatches they sell to make these initiatives possible!


King’s Kitchen

The King’s Kitchen restaurant in Uptown donates 100% of its profits to feed the poor in the Charlotte region. Additionally, TKK partners with the Charlotte Mecklenburg Dream Center and other area ministries to provide life-skills training and employment assistance to Charlotteans in search of a new beginning. As if that wasn’t enough, TKK’s grits are the best this Southern-raised writer has ever tasted. For your foodie friends, a gift card to TKK is an absolute no-brainer.

Address: 129 W Trade Street


Polka Dot Bake Shop

For your family members or friends who love delicious baked goods, look no further than Polka Dot Bake Shop. In addition to partnering with several local charitable organizations and schools, from now until December 1 Polka Dot will donate 10% of proceeds to the #GIVINGTUESDAYCLT general fund benefiting 108 Charlotte nonprofits. Just print the certificate below and head over to purchase a “sweet” gift card for your loved one!

Address: 1730 E Woodlawn Road


Enderly Coffee Co, of course!

Finally, here at Enderly Coffee we are always proud to offer meaningful gift options to our customers. Bags of coffee make great stocking stuffers, and Enderly mugs help keep chilly winter hands warm. Ohhhh and Tshirts, we have Tshirts, too!  Check out our favorite holiday selections below:

Cheers to a merry and generous holiday season!

 

Written By: Ashley Sullivan

Saying Thank You...

I saw an advertisement the other day that read, “Only EIGHT Fridays until Christmas!” Talk about effective marketing! I hadn’t even started thinking about the holiday season yet, but now I’m convinced that I absolutely must get my Christmas shopping done before Halloween or prepare to surrender my sanity. That may be a tad dramatic, but eight weeks will probably pass faster than you can text “TGIF” to your co-workers, and I like to be prepared.

Speaking of co-workers and holiday shopping and being prepared, Enderly might be able to take some of the pressure of the upcoming season off your shoulders. If you’re a boss or a manager, we know you don’t want to forget your employees this holiday season.  If you have client relationships you'd like to say "Thank You" to, we know you don't want to forget about them either.  What better way to say “thank you” to the people who work hardest for you all year long than giving them something thoughtful for the holidays?

Enderly is happy to offer corporate gift options that we think your personnel will love. We’ll also work with you to create a holiday coffee label with your company’s logo on it to give the gift a more personalized touch. Who knows, the extra Enderly buzz might even make for a more productive 2016! Win-win.

Don’t get caught surfing the ‘net for last-minute gift options two or three Fridays before Christmas. Give the gift of coffee, and the gift of your sanity, to your employees this year. 

Written by: Ashley Sullivan

Back to The Grind? You Should Be...

The great philosopher Jerry Seinfeld once said, “coffee solves all our problems in one delightful little cup.” Expecting one mug of coffee to solve all of humanity’s problems may be a stretch, but here at Enderly we do believe there is significant power in a good cup of jo. For those who are truly after the most “delightful little cup” imaginable, we we’d like to introduce you to one simple trick for brewing better coffee: at-home grinding.

Buying pre-ground coffee might be efficient, but did you know that coffee beans start losing some of their essential goodness almost immediately after they’re crushed? Within 20-30 minutes of grinding, the delicious magic stored within each bean begins to disappear. If a stale cup of coffee in the morning sounds like something that would really grind your nerves (pun intended), then you may want to consider investing in a simple coffee grinder.

 

The Chopper

Chop grinders (or blade grinders, as you’ll also find them called) are the most basic grinders and are certainly a step up from pre-ground coffee options. As the blades move, these grinders chop coffee beans up. One downfall: chop grinders can be inconsistent. Your grind probably won’t be uniform and you may even find a whole bean or two in each batch. However, chop grinders are the most inexpensive home-grind option and may be a good choice if you’re a novice.

 

 

 

The Burr

If you’re interested in something more sophisticated than the chop grinder, the burr grinder might be a better choice. A step up from chop grinders, burr grinders crush coffee beans instead of chopping them, so you won’t end up with chunks or full beans in your batch. Burrs also offer different grind settings, giving you the ability to select the grind appropriate for the type of drink you’re planning to make (i.e. – a finer grind for espresso or a courser grind for the French Press). 

If you’re ready to dip your toe into the coffee-grinding world, here are some of our picks for at-home grinders:

Chop Grinder: KRUPS F203 Electric Spice and Coffee Grinder

Burr Grinder: Capresso 560.01 Infinity Burr Grinder

And if you’re not convinced, no judgment (well not much judgement). We know that a pre-ground cup of coffee is better than no coffee at all!

Cheers!

 

Written by: Ashley Sullivan

Perfect Holiday Gift - Mmmmm Peppermint...

Give The Gift of Local for The Holiday

What is better than receiving the perfect gift for the holiday?  Giving the perfect gift! Our Peppermint Vanilla Bean Sugar, French Press, and Coffee Gift Pack is not only delicious and unique, but is produced locally and is guaranteed to bring a smile to the face of whoever receives it. 

Order Here

We have partnered our coffee perfectly with Peppermint Vanilla Bean Sugar from the Savory Spice Shop.  Add a little holiday to your cup! 

Here is what they say...

"Like our other sugars, we make our peppermint vanilla bean sugar in-house. After infusing granulated white sugar with pure vanilla extract and vanilla beans, we add pure peppermint extract to the vanilla bean sugar and allow it to dry." -Savory Spice Shop

The other perk... This is your chance to give a friend, family member, colleague, boss, employee, mailman, etc. the opportunity to enjoy one of the best coffee brewing methods around, the French Press.  What I like about the French Press most is that it turns your cup into an experience.  There is nothing like plunging right before your fill your cup. 

Order Here

Sweet, Creamy Caramel, Milk Chocolate from 4,101 Feet

Brazil “Samambaia”

We are really excited to offer our newest bean, with creamy, caramel, and chocolate notes taking you through each sip.  If you are a fan of Medium roast, you must grab a bag of the Brazil.

Want to know a little about where it comes from? It starts on a small farm of 74 acres located in a mountainous region called Quatis where farmer Jose Pereira and his family farm and live. This bean and this process are very unique, the Catuai variety which is processed naturally and dried in the sun, just like our Natural Processed Ethiopian.

Jose believes this climate is the key to such a great bean, "Here, the breeze is always  present, and this is our secret; cherries are always dancing in mild temperatures and never exposed to the intense heat."   

You can welcome our newest offering here at http://bit.ly/1xyoqjI