An Inevitable Price Increase For Coffee Worldwide
- Admin Enderly
- Apr 10
- 2 min read
WE’RE RAISING OUR PRICES…
Over the past 12 years, we’ve LOVED having the opportunity and pleasure of being your coffee of choice in your kitchen, office, church, or around town. From a backyard hobby roaster in 2012 to where we are today, your support means so much more to us than you would ever know!
The Essentials of Why:
RAW COFFEE IS AT AN ALL TIME HIGH, LARGELY DUE TO CLIMATE CHANGE
The cost of coffee is rising due specifically to a severe drought in Brazil, the world's largest coffee producer, which has led to lower crop yields and reduced supply. Additionally, the implementation of foreign tariffs on coffee exports has increased costs for importers, further driving up prices for consumers. The lasting effects of these uncertainties have created a tumultuous road for the coffee industry worldwide, and relief is not generally on the near horizon.
WHAT WE CONTINUE TO VALUE
SUSTAINABILITY - WE NEED TO PROTECT MARGINS TO KEEP A SUSTAINABLE PARTNER FOR OUR FARMERS, EMPLOYEES, AND VENDORS
It remains as important as ever to keep supporting our fellow small business partners and coffee farmers. Raising prices allows us to support this core value, making sure we are part of a strong system of sustainable living.
ETHICAL COFFEE FROM TRUSTED RELATIONSHIPS
When you purchase your coffee from Enderly, we want to maintain that you can feel confident that the coffee growers we support are- in turn- supporting ethically farmed coffees, sourced from trustworthy partners. These are partners who value their postive impact on their local communities and environmental responsibilites.
OUR COMMITMENT TO KEEPING OUR PRICES AS AFFORDABLE AS POSSIBLE FOR YOU
Making ethically sourced coffees more accessible is a fervent goal of ours, and your continued support of this means that we are working tirelessly to continue this achievement!
It’s Tony here. I hope you are well. We have looked at all ways to save money to prevent raising prices. We definitely have tried hard not to. Unfortunately, we have watched the coffee market the last 5 months and do not see any sense of recovery.
Let’s break down a 12 oz bag of coffee…
On our 12oz bag, we are going up from $15 to $16 or $17 depending on origin. This equates to about $0.07-$0.15 per cup of coffee you brew, depending on which origin you choose.
We know how hard you work to have the freedom to choose where you spend your dollars. Please know that we don't take these changes lightly, and that we are approaching this with deep gratitude. We will always be grateful that you continue to value the humans and the stories behind your beans!
Much Love & Appreciation,
Tony
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